Carmakers go online to boost falling sales amid virus pandemic, Business & Economy News
It’s not just groceries and medicines even cars can be ordered online and get home delivered. The coronavirus pandemic has forced car makers in India to adopt a new strategy of sales and delivery.
Carmakers are expecting reduced customer footfall due to fear psychosis that may prevail even after the lockdown gets over. The car dealerships are shut and the customers will not throng to showrooms as soon as lockdown is lifted to buy cars even if they have money. All this has forced carmakers to adjust to the new normal of post-pandemic reality thorough online sales and doorstep delivery medium.
Under the schemes announced by various carmakers, customers can take the online demonstration of their favourite set of wheels, book and pay online before getting the delivery at their doorstep.
German carmakers BMW, Mercedes, Volkswagen and Japanese carmaker Honda have launched these scheme to push sales that will help them even after lockdown is over. Mercedes had started its online platform in January this year to sell used cars and the service has now been expanded to facilitate the purchase of new cars.
Mercedes-Benz that is already running once such facility in Germany expect that 25 per cent of its worldwide passenger car sales will be made through online channels by the year 2025 while for its rival BMW, India is the first country where its contactless experience has been introduced,
“Amidst the current pandemic situation, we have successfully transformed our business processes and put in place various measures to effectively and efficiently serve our existing customers and prospects by leveraging these new-age digital technologies”, said Arlindo Teixeira, acting president, BMW Group, India
Customers can even go for customization of cars before booking and they will be eligible for discount schemes and special offers applicable for the online sale of cars. Carmakers are also providing this facility on used cars.
“But bringing everything online is not an easy task. Volkswagen had to integrate its 137 sales and 116 service touchpoints in this process”, said a Volkswagen India executive
Carmakers believe online sales experience will not only help them to promote sales but also provide a better interface with the millennials and young customers who prefer everything online. But this medium may be practical for selling only popular car models. For the latest and the lesser selling models, customers may still prefer to go to showrooms to get convinced about their purchase decision.
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